When it comes to casino affiliate marketing, choosing the right commission model is crucial for maximizing earnings. The three most common models are CPA (Cost Per Acquisition), Revenue Share (RevShare), and Hybrid. Each has its own advantages and disadvantages, and the best choice depends on your goals as an affiliate.
In this article, we’ll compare these models, highlight their pros and cons, and explain why Revenue Share is the most sustainable and profitable option in the long run—especially since it’s the primary model used by SureBetPartners.com, a leading affiliate program in the casino niche.
1. CPA (Cost Per Acquisition) Model
How It Works
Affiliates receive a fixed payment for each player they refer who meets certain conditions (e.g., makes a minimum deposit).
Pros:
- Immediate earnings – You get paid as soon as the player signs up and deposits.
- Predictable income – Fixed payouts make earnings easier to calculate.
- Good for short-term gains – Ideal if you prefer quick payouts over long-term revenue.
Cons:
- No recurring revenue – You earn only once per player, even if they generate thousands in profits later.
- Lower potential earnings – High-rollers won’t bring you extra income beyond the initial CPA.
Example:
A casino offers 200CPA per depositing player. You refer 10 players and earn 2,000, but if those players later lose $50,000, you won’t benefit from that profit.
2. Revenue Share (RevShare) Model
How It Works
Affiliates earn a percentage of the net revenue (usually 25%-50%) generated by their referred players for the lifetime of those players.
Pros:
- Long-term passive income – You keep earning as long as the player remains active.
- Higher earning potential – If a player loses big, you earn a percentage of the casino’s profit.
- Sustainable business model – The best choice for affiliates who want consistent, growing revenue.
Cons:
- Delayed payouts – It takes time to build up earnings.
- Risk of negative carryover (in some programs). If players win, your revenue share may drop temporarily – with SurebetPartners, you won’t have negative carryover.
Why We Recommend RevShare
Revenue Share is the most profitable model for serious affiliates. While CPA offers quick cash, RevShare provides lifetime value, making it the best choice for long-term success.
At SureBetPartners.com, RevShare is the primary model, ensuring affiliates maximize their earnings over time.
3. Hybrid Model (CPA + RevShare)
How It Works
A mix of CPA and RevShare—affiliates get an upfront CPA payment plus a smaller RevShare percentage.
Pros:
- Best of both worlds – Immediate income + long-term revenue.
- Balanced approach – Good for affiliates who want security and growth.
Cons:
- Lower RevShare rates – Since you get a CPA, the RevShare percentage is usually reduced.
- Complex tracking – Requires careful monitoring of both CPA and RevShare earnings. We have you covered with the best affiliate tracking software in the industry, MyAffiliates.
Example:
A program offers $100 CPA + 20% RevShare. You earn the CPA upfront, then 20% of future losses.
Conclusion: Which Model is Best?
- CPA → Best for quick, short-term earnings.
- RevShare → Best for long-term, passive income (our top recommendation).
- Hybrid → A middle ground, but usually less profitable than pure RevShare.
Since SureBetPartners.com focuses on top revenue geos such as the USA, it’s clear that this model offers the highest earning potential for dedicated affiliates. If you’re looking for sustainable profits, RevShare is the way to go!
Ready to start earning with the best program for lifetime player value? Join SureBetPartners.com today!